A growth market opportunity. The growing and ageing population, the rise in emerging market incomes, the fast- growing market of functional ingredients and the increased regulatory hurdles will have a major impact on the food industry in the coming years.
When added to the increasing consumer awareness and interest in the potential health benefits of food, particularly as a preventative approach to certain chronic diseases, it is clear that a major market opportunity for the food industry is being created.
A wealth of strong IP. The background of Panadoro has provided a solid foundation for the development of proprietary functional ingredients. Since 2002 Panadoro has filed a number of patents to protect the IP of PANATURA® and derived products using the same technology encompassing the agro-industrial by- products of a wide range of grain products such as wheat and rice.
Increasing levels of regulation. Additional barriers to entry come in the form of improved and stricter global food regulations such as those currently being introduced in Europe. Whilst the industry may be frustrated, there is little doubt that if the functional foods market is going to continue to grow and evolve and meet consumers expectations, then the level and detail of scientific evidence to support specific health claims has to be much greater than in the past.
Limited capital requirements. Whilst the regulatory hurdles faced by the food industry may be growing, they remain much lower than in other industries and thus they are a major attraction to potential investors. For the in-house production of PANATURA®, tailor-made concepts have been developed in collaboration with leading Swiss technology companies and Panadoro Group. These concepts are designed especially for the industrial production of PANATURA® for global markets.